You can know everything about your audience and still not understand them.

A Side of Greens helps in-house teams make sense of all the research, strategy, audience insights, and opinions in the room to figure out what’s actually worth building upon. The result might be a narrative, a campaign platform, a messaging system, or the point of view that finally makes everything just...click.

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What brands say…

  • “I'm still so impressed how quickly you picked up on the brand, the tone of voice, and immediately started pushing ideas. Anyone that hires you immediately levels up that day!”

    — Paul Jun, Creative Director, Brand and AI Systems at Ramp

  • "Michelle's passion for the work was evident in her willingness to go the extra mile, whether refining messaging, iterating on creative concepts, or collaborating cross-functionally to bring campaigns to life."

    — Anita Butler, EVP, Research and Design, Nextdoor

  • "Michelle takes in information from multiple sources and synthesizes it to create the most impactful, tactical and strategic materials."

    — Melissa Moynahan, Director of Fundraising, She Shines Foundation

Want to see the work?
Relevant case studies are available for prospective engagements.

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Reach out when…

  • It's All Research. But Still No Story.

    You’ve got the insights and the evidence. What’s missing is the story that makes sense of it all.

  • Strategy Stops on the Page

    The thinking is solid, but creative still doesn’t have a clear direction to build from.

  • Revisions Aren’t the Problem

    When the words keep changing, there’s usually something upstream that still hasn’t been resolved.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Clear on Strategy. Not the Feeling.

    You know what people need to understand. You just haven’t found what will make them care.

Services

  • When the strategy is there, but the story still isn’t clear. Research, product truth, and audience insight become narratives and messaging systems teams can align around.

  • For brands that know how they want to sound but struggle to scale it. Practical voice systems, channel guidance, and playbooks that make consistent decisions easier.

  • When the brief is full of information but missing the organizing idea. Strategy becomes creative territories, campaign platforms, and launch concepts people can care about.

  • For when the thinking is right and needs to reach the world. Think: campaign copy, launch narratives, naming, taglines, web, and brand language that keep the idea intact.

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Meet the Founder

A Side of Greens is led by Michelle Turpin, a Creative Lead & Writer who’s spent her career turning messy briefs, competing perspectives, and a surplus of information into creative that teams can actually build from.

About Michelle